The Sport Industry Group were keen to update their sleek yet manual based event hosting operation for the BT Sport Industry Awards 2017, the largest and most acclaimed celebration of the UK sport industry by using digital technology that could assist them to:
The event hosted 1,700 attendees and had a complex tickets and attendees structure.
Active delivered a sophisticated yet easy to use solution that allowed the client to manage all aspects of ticket allocation and to monitor redemption and attendance. The solution is made up of 3 distinct components:
Based on their knowledge of their audience, the Sport Industry Group hoped to achieve a 10% adoption rate on the first year of introducing the technology to their awards event. Active was able to achieve 51% of attendees downloading and adopting the app. This translates to 410% above set target by BTSIA.
We worked very closely with the wonderful Active team to create this new offering, providing all event information, exclusive content and of course ensure secure and controlled access to the venue. We were delighted with the adoption rate of the app by the guests and we are confident that the app will continue to deliver even more in the years to come.